There’s no shortage of ways to create content online. Yet when it comes to content marketing, blogs and podcasts seem to be the major players. In an ideal world, you can spend all your time…
It’s a never-ending fight to prevent your emails from going to spam. With technology monitoring which email goes where, the bots seem to have the control on categorizing your email within the inbox. Will it…
When it comes to Bing SEO vs Google SEO, there’s no denying that Google dominates the search engine market. It’s obvious that anyone wanting to be searchable online—be it on mobile, desktop or console—needs to…
Hobbyists and business leaders alike have asked “is blogging free marketing?” since the blog became a user-friendly form of promotion. And today, free marketing is the only option for businesses with tight marketing budgets or,…
Never have I been more grateful for my art school degree.
For writers, the Internet is both a blessing and a curse. Writers can now share their work across multiple platforms and can gain exposure in ways that were once non-existent. Regrettably, these platforms are also…
Let’s talk digital marketing, creative writing, grammar and blogging. Thanks for visiting KLWightman.com! I started this blog to explore all facets of creative writing. After years of a successful marketing career, my blog also offers advice…
My career’s in marketing. And if you too work in marketing, you know that most (if not all) received requests are delivered as a do-this command. What’s frustrating to a creative person about this approach…
