When Hacking Trending Hashtags Goes Wrong
- in Social Media
Trying to hack that popular hashtag for some more ❤️s and follows? That’s an easy way to alienate your social media audience—and get marketers like me to call you out. This is a tale of…
Search Results for LinkedIn
NaNoWriMo Tip: Writer’s Envy and How to Get Over It
- in NaNoWriMo
I join NaNoWriMo year after year because of the writing community—there’s nothing like it! I love how writers from everywhere unite for a common, personal writing goal: To finally write that novel. We receive genuine…
Is Klout Still a Thing?
- in Business
Whatever happened to Klout? Is it still around—or did it fizzle out just as fast as it caught fire? The answer is not what you think.
4 Effective Ways to Increase Your Connections on LinkedIn
- in Social Media
A client of mine recently asked me a great question: What can we do with our LinkedIn profiles to attract a more specific flow of connections? In other words, how can I increase my connections…
5 Reasons You Should Unfollow a Twitter Account
- in Social Media
When is it time to let a Twitter account go and press the unfollow button? Not as soon as you think—but immediately when it’s time.
5 Reasons Why Your Company Blog is Failing
- in Blogging
Does your business blog not convert readers into customers? Then it’s not contributing to your content marketing strategy—or to the success of your business. Let’s change that. Here are five ways to get your company…
You’re Not Measuring the Right Metrics
- in Marketing
Think click-through rates and social media likes are what you should be monitoring? You’re actually measuring your metrics backwards. Here’s what you should be dissecting in your next analytics report.
What Your Negative Comments Really Say About You
- in Blogging
I noticed something the other day while scrolling through my LinkedIn newsfeed. A LinkedIn member published a post on how LinkedIn should be used as a professional social platform, not a dating site where you…
My 3 Secrets to Blogging Regularly
- in Blogging
I recently chatted with Olga on LinkedIn about our professional experiences. She asked me a very good question: How do you balance the time between your personal and professional blog? As my readers know, I manage…
