5 Reasons Why Your Company Blog is Failing

5 Reasons Why Your Company Blog is Failing via KLWightman.com
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Does your business blog not convert readers into customers? Then it’s not contributing to your content marketing strategy—or to the success of your business.

Let’s change that. Here are five ways to get your company blog back on track.


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Should You Blog Around The Holidays?

Should You Blog Around the Holidays? via KLWightman.com
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With Labor Day meaning an extra day off for us nine-to-fivers, a tempting thought came across my mind: I should skip blogging this week.

But my conscience soon kicked in. “Don’t let your readers down. They’re counting on a post from you come Tuesday.”

Then I had an epiphany. Do my readers (that’s you!) count on a blog post from me around the holidays?

So I came up with a balanced compromise: I’ll write a blog post about this.

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What the Heck are WordPress Categories?

What the Heck are WordPress Categories via KLWightman.com
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I discovered WordPress categories once I stopped being stubborn. I’ve always seen it housed snugly under Posts in the sidebar. I’ve always seen it prominently displayed in the blog post tool editor above Tags.

I just chose to ignore it. And do I regret it.

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I Stopped Blogging for a Month & Here’s What I Learned

I Stopped Blogging For a Month & Here's What I Learned via KLWightman.com
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Thanks to my fans for your patience while I took a month-long hiatus! This blog post explains that I wasn’t being lazy during my time away from KLWightman.com.

In fact, I was conducting a digital data experiment—and here are the results.

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What Your Negative Comments Really Say About You

What Your Negative Comments Really Say About You
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I noticed something the other day while scrolling through my LinkedIn newsfeed. A LinkedIn member published a post on how LinkedIn should be used as a professional social platform, not a dating site where you can flirt with the other members. A connection of mine made a rather ruthless comment underneath this post (and I paraphrase here):

Girl reading computer gif

“Everyone gets hit on. Just ignore them and deal with it. Stop acting like the whole Internet is hitting on you.”

That’s a pretty negative comment, I thought. And I moved on.

Yet I couldn’t shake it off. What bothered me was not what the LinkedIn member published, but what my connection had to say in the comments section.

Free speech is a big thing we like to exercise on the Internet. If we have something to say, now we have a platform where we can express our thoughts, be it a tweet, an article comment or a blog post.

But free speech also means exercising when and how to use it. In other words, when to speak and when to shut up.

The Internet has become a battleground of getting even. We go out of our way to “school” someone’s thoughts and to shame someone for publishing digital content—all in the name of “winning.”

Winning the Internet

Credit: samrexford.com

Fact: You can’t “win” the Internet.

And it’s not just people. Many companies build their brand platform on using a voice that’s negative, forceful and intense. These companies attract negative press, negative followers and a whole lot of negative energy full of anger, sadness, resentment and contempt.

True, you can have an online discussion where you calmly present your side to an argument without resorting to cutthroat name-calling. And you can professionally disagree with someone’s writing without blowing up.

I thank you for your maturity. Sadly, that’s not why I’m writing this blog post.

When you respond to a person or a company’s digital content negatively, it doesn’t reflect negatively on that person or company. It reflects negatively on you.

Let’s look at the LinkedIn scenario again. My connection had three choices after reading the LinkedIn member’s post:

  1. Don’t respond
  2. Respond kindly
  3. Respond unkindly

If and how to respond is always your choice. My connection could have stated that s/he understands the poster’s point of view and suggested that the best way to ward off unwanted attention is to simply ignore it.

But, as you read above, that’s not how s/he responded.

We can blame the heat of the moment for our less-than-choice words. And we can argue that the Internet is about responding in real time.

At the end of the day, that’s not a good enough argument.

You're mean go away cat

It all boils down to intention. Did you mean to be nice? Or did you mean to be mean?

I have to ask: Why are you choosing to be mean? Why do you want to be perceived as a bully? Why do you feel good putting negative energy out into the world?

The good news is that you can change your behavior. You can look within and ask why you want to respond negatively to people. You can choose to think before you hit reply.

And you can start today.

Don’t be shy to comment! What do you think negative comments really say? Share your thoughts below.

My 3 Secrets to Blogging Regularly

My 3 Secrets to Blogging Regularly Blog Post via KLWightman.com
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I recently chatted with Olga on LinkedIn about our professional experiences. She asked me a very good question: How do you balance the time between your personal and professional blog?

As my readers know, I manage a company blog by day and my personal writing blog by night (and weekends).

While I love to blog, I make sure I have a work-blog-life balance. After I replied to her question, she responded back, “that would make a good blog post!”

Whether you’re struggling to keep a regular blog schedule at your day job or for your personal blog, try out these tips that have helped me blog regularly for three years.

Create an Editorial Calendar

To manage my company’s blog, we purchased a program that allows me to create an editorial calendar. I don’t have this budget for my personal blog, so I’ve adjusted the calendar app on my desktop to work in a similar way.

I make a list of blog ideas that I want to cover and schedule them out on the calendar so that I can visually see my deadlines. Both methods allow me to use color coding to show different categories or themes the blog posts cover so that I know if my blog post topics are imbalanced.

Set Personal Deadlines

I prefer to write and schedule my blog post at least one week in advance. This is attainable when managing my company’s blog since managing it is part of my role.

This isn’t always the case for my personal blog. Sometimes I struggle to have a blog post ready to publish for Monday’s deadline. In that case, I reevaluate my schedule and try to find time to make it happen after-work hours or on the weekends.

Write Passionately

I plan to write blog posts that excite me. It’s much easier to commit to writing a blog post when you are passionate about the topic and want to write it. Often, those blog posts get down on “digital paper” pretty quickly.

If you’re managing a professionally blog, you can’t always choose what you write about. What I do in these situations is I put myself in the reader’s shoes. Why do they want to read this potential blog post?  What difference can it make in their life? This gets me excited for the audience’s future experience and inspires me to blog about it.

How do you keep a regular blog schedule? Share your tips below.