The Best Way to Get Over Your Blog Embarrassment

The Best Way to Get Over Your Blog Embarrassment via KLWightman.com
Standard

I have a confession: It’s not easy for me to talk about my blog.

Even after years of blogging, I still have to muster the courage to continue the conversation when the topic of “so, you have a blog?” arises.

I’m certainly not ashamed of my blog. I enjoy blogging about writing, blogging, marketing and social media. I love connecting with my readers and geeking out over my readership analytics.

So why all the embarrassment?

Continue reading

5 Reasons Why Your Company Blog is Failing

5 Reasons Why Your Company Blog is Failing via KLWightman.com
Standard

Does your business blog not convert readers into customers? Then it’s not contributing to your content marketing strategy—or to the success of your business.

Let’s change that. Here are five ways to get your company blog back on track.


Continue reading

Should You Blog Around The Holidays?

Should You Blog Around the Holidays? via KLWightman.com
Standard

With Labor Day meaning an extra day off for us nine-to-fivers, a tempting thought came across my mind: I should skip blogging this week.

But my conscience soon kicked in. “Don’t let your readers down. They’re counting on a post from you come Tuesday.”

Then I had an epiphany. Do my readers (that’s you!) count on a blog post from me around the holidays?

So I came up with a balanced compromise: I’ll write a blog post about this.

Continue reading

What the Heck are WordPress Categories?

What the Heck are WordPress Categories via KLWightman.com
Standard

I discovered WordPress categories once I stopped being stubborn. I’ve always seen it housed snugly under Posts in the sidebar. I’ve always seen it prominently displayed in the blog post tool editor above Tags.

I just chose to ignore it. And do I regret it.

Continue reading

I Stopped Blogging for a Month & Here’s What I Learned

I Stopped Blogging For a Month & Here's What I Learned via KLWightman.com
Standard

Thanks to my fans for your patience while I took a month-long hiatus! This blog post explains that I wasn’t being lazy during my time away from KLWightman.com.

In fact, I was conducting a digital data experiment—and here are the results.

Continue reading

What Your Negative Comments Really Say About You

What Your Negative Comments Really Say About You
Standard

Subscribe to KLWightman.com Blog Upper Button

I noticed something the other day while scrolling through my LinkedIn newsfeed. A LinkedIn member published a post on how LinkedIn should be used as a professional social platform, not a dating site where you can flirt with the other members. A connection of mine made a rather ruthless comment underneath this post (and I paraphrase here):

Girl reading computer gif

“Everyone gets hit on. Just ignore them and deal with it. Stop acting like the whole Internet is hitting on you.”

That’s a pretty negative comment, I thought. And I moved on.

Yet I couldn’t shake it off. What bothered me was not what the LinkedIn member published, but what my connection had to say in the comments section.

Free speech is a big thing we like to exercise on the Internet. If we have something to say, now we have a platform where we can express our thoughts, be it a tweet, an article comment or a blog post.

But free speech also means exercising when and how to use it. In other words, when to speak and when to shut up.

The Internet has become a battleground of getting even. We go out of our way to “school” someone’s thoughts and to shame someone for publishing digital content—all in the name of “winning.”

Winning the Internet

Credit: samrexford.com

Fact: You can’t “win” the Internet.

And it’s not just people. Many companies build their brand platform on using a voice that’s negative, forceful and intense. These companies attract negative press, negative followers and a whole lot of negative energy full of anger, sadness, resentment and contempt.

True, you can have an online discussion where you calmly present your side to an argument without resorting to cutthroat name-calling. And you can professionally disagree with someone’s writing without blowing up.

I thank you for your maturity. Sadly, that’s not why I’m writing this blog post.

When you respond to a person or a company’s digital content negatively, it doesn’t reflect negatively on that person or company. It reflects negatively on you.

Let’s look at the LinkedIn scenario again. My connection had three choices after reading the LinkedIn member’s post:

  1. Don’t respond
  2. Respond kindly
  3. Respond unkindly

If and how to respond is always your choice. My connection could have stated that s/he understands the poster’s point of view and suggested that the best way to ward off unwanted attention is to simply ignore it.

But, as you read above, that’s not how s/he responded.

We can blame the heat of the moment for our less-than-choice words. And we can argue that the Internet is about responding in real time.

At the end of the day, that’s not a good enough argument.

You're mean go away cat

It all boils down to intention. Did you mean to be nice? Or did you mean to be mean?

I have to ask: Why are you choosing to be mean? Why do you want to be perceived as a bully? Why do you feel good putting negative energy out into the world?

The good news is that you can change your behavior. You can look within and ask why you want to respond negatively to people. You can choose to think before you hit reply.

And you can start today.

Don’t be shy to comment! What do you think negative comments really say? Share your thoughts below.