Hobbyists and business leaders alike have asked “is blogging free marketing?” since the blog became a user-friendly form of promotion. And today, free marketing is the only option for businesses with tight marketing budgets or,…
Proverbial vs figurative—which is it? Is raining cats and dogs a proverbial or figurative phrase? And how can you remember the difference? That depends on the familiarity or elaborateness of your expression. Follow these grammar…
The genre, medium or topic doesn’t limit how writers can create suspense. A funny story can encapsulate your reader while a scary story can fall flat. That drive of suspense can carry your audience effortlessly…
You are tasked with writing under pressure and you are trying not to freak out. So, what is it? An ACT essay? A final exam paper? A business proposal? A formal report? I have good…
Companies more than ever want to win business over their competition. Of course, every company that wants to stay in business wants to earn more revenue. But these days, companies are more focused on that—staying…
We are all familiar with Henri Matisse’s famous phrase: “creativity takes courage.” But does creativity take courage? Is that really a true statement?
Your personal business card is your call to action. For those not familiar with the term, a call to action is an invitation for your reader to make an immediate response. In marketing, a call…
