Social media and content marketing can be a great team, but are they the same thing? I say no—and here’s why.
Why Social Media Is Not Content Marketing
Are Split Infinitives Grammatically Correct?
Is it really okay to intentionally split an infinitive? That all depends on how you feel after reading the previous sentence.
Trello Isn’t an Agile Marketing Tool—and Here’s Why
It’s easy to choose a free tool when it comes to agile marketing project management. Yet if you use Trello in its original form, it’s probably doing more harm than good when it comes to your transition into agile marketing.
5 Things I Learned Winning the Columbus Ale Trail
When Hacking Trending Hashtags Goes Wrong
Trying to hack that popular hashtag for some more ❤️s and follows? That’s an easy way to alienate your social media audience—and get marketers like me to call you out.
This is a tale of a brand abusing the wrong hashtag and tying me into their mishap.
Should Your Characters Swear?
You’re Not Measuring the Right Metrics
Think click-through rates and social media likes are what you should be monitoring? You’re actually measuring your metrics backwards.
Here’s what you should be dissecting in your next analytics report.
