This Word Makes You a Very Lazy Writer

This Word Makes You a Very Lazy Writer Blog Post via KLWightman.com
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We’ve all used this word when we think, when we speak and when we write. It’s very easy to do.

See? I just used it.

Didn’t catch it? Let’s try this again.

It’s not an elaborate word, a controversial word, an out-of-date word or a trending word. It’s a word that we slip in to our sentence at the very last moment to emphasize our point.

Missed it again? I’ll spell it out for you.

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3 Things I Learned at the HSMAI Digital Marketing Strategy Conference

HSMAI Digital Marketing Strategy Conference via KLWightman.com
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It’s been days since the final session at the HSMAI Digital Marketing Strategy Conference and I still can’t believe I was in NYC. Yes, it was my first time in the big city and no, I didn’t let my short time there go to waste.

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Why I Don’t Say “Google It”

Why I Don't Say Google It Blog Post KLWightman.com
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Do we say “Google it” because the search engine is the biggest player in the industry? Or is Google dominating Internet search because we say “Google it”?

Here’s why I think their success is more reliant on our vernacular than we think — and how this mentality can change the whole game of digital marketing.


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