Start-ups and small businesses are just as prone to sabotaging their brand as are the biggest global corporations. Some branding fails are PR nightmares while others dissolve a company quickly and quietly.

Businesses are so eager to jump to the execution of their brand that they skip over a step or two to get there. And sadly, these costly mistakes can kill a brand—and even its company—completely.

But you can’t build a brand by dwelling on the mistakes. Let’s recognize the mistakes for what they are and then focus on how to turn things around so that your brand succeeds.

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