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K.L.Wightman

K.L.Wightman

Let's Talk Content Marketing & Creative Writing

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  • Bing SEO vs Google SEO

    Bing SEO vs Google SEO

    When it comes to Bing SEO vs Google SEO, there’s no denying that Google dominates the search engine market. It’s obvious that anyone wanting to be searchable online—be it on mobile, desktop or console—needs to…

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  • 15 Ways to Prevent Your Emails from Going to Spam

    15 Ways to Prevent Your Emails from Going to Spam

    It’s a never-ending fight to prevent your emails from going to spam. With technology monitoring which email goes where, the bots seem to have the control on categorizing your email within the inbox. Will it…

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  • Why Likes & Shares on Social Media No Longer Matter

    Why Likes & Shares on Social Media No Longer Matter

    Find this blog post from a social media post? Congratulations! You are one of a few who clicked on the link.  Probably doesn’t make sense. There were several likes and shares on the social media…

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  • How to Break Bad Writing Habits in 7 Steps

    How to Break Bad Writing Habits in 7 Steps

    Do you edit as you write? Chew on your pencil? Procrastinate? Quit before you really get to the heart of your story? With every writer lies a bad writing habit. And often great writers allow…

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  • What Most Blog Posts Fail to Achieve—and How to Fix It

    What Most Blog Posts Fail to Achieve—and How to Fix It

    Everyone these days is a blogger. Brands blog, companies blog, experts blog, hobbyists blog, celebrities blog, people blog. There’s no shortage of blogs to read on the Internet.  Some blog with a strategy for more…

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  • Editing on Paper or on Screen: Which is Better?

    Editing on Paper or on Screen: Which is Better?

    When it comes to editing on paper or on screen, everyone has chosen a side. The opinions on traditional editing or digital editing are just as strong as the debate on the Oxford comma. And despite…

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  • Anaphoric, Cataphoric and Exophoric Referencing: A Grammar Guide

    Anaphoric, Cataphoric and Exophoric Referencing: A Grammar Guide

    Anaphoric, cataphoric and exophoric—three words that make you sound smart at a party and even smarter when you understand these grammar concepts. While these vocabulary words don’t receive much discussion within the classroom, this terminology…

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  • 5 Ways to Write Yourself Out of a Corner

    5 Ways to Write Yourself Out of a Corner

    So, you have reached a dead end in your story and you seek ways to write yourself out of a corner. What luck! You’ve come to the right place to write your story out of…

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  • How to Inspire Creativity Across Remote Teams

    How to Inspire Creativity Across Remote Teams

    Is creativity at your company scarce? It’s not due to a shortage of ideas. Think about it—your hiring process is competitive so that you choose the sharpest, most talented professionals to join your team. And…

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  • Is Blogging Free Marketing?

    Is Blogging Free Marketing?

    Hobbyists and business leaders alike have asked “is blogging free marketing?” since the blog became a user-friendly form of promotion. And today, free marketing is the only option for businesses with tight marketing budgets or,…

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