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K.L.Wightman

K.L.Wightman

Let's Talk Content Marketing & Creative Writing

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  • Why Likes & Shares on Social Media No Longer Matter

    Why Likes & Shares on Social Media No Longer Matter

    Find this blog post from a social media post? Congratulations! You are one of a few who clicked on the link.  Probably doesn’t make sense. There were several likes and shares on the social media…

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  • How to Break Bad Writing Habits in 7 Steps

    How to Break Bad Writing Habits in 7 Steps

    Do you edit as you write? Chew on your pencil? Procrastinate? Quit before you really get to the heart of your story? With every writer lies a bad writing habit. And often great writers allow…

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  • What Most Blog Posts Fail to Achieve—and How to Fix It

    What Most Blog Posts Fail to Achieve—and How to Fix It

    Everyone these days is a blogger. Brands blog, companies blog, experts blog, hobbyists blog, celebrities blog, people blog. There’s no shortage of blogs to read on the Internet.  Some blog with a strategy for more…

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  • Editing on Paper or on Screen: Which is Better?

    Editing on Paper or on Screen: Which is Better?

    When it comes to editing on paper or on screen, everyone has chosen a side. The opinions on traditional editing or digital editing are just as strong as the debate on the Oxford comma. And despite…

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  • Anaphoric, Cataphoric and Exophoric Referencing: A Grammar Guide

    Anaphoric, Cataphoric and Exophoric Referencing: A Grammar Guide

    Anaphoric, cataphoric and exophoric—three words that make you sound smart at a party and even smarter when you understand these grammar concepts. While these vocabulary words don’t receive much discussion within the classroom, this terminology…

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  • 5 Ways to Write Yourself Out of a Corner

    5 Ways to Write Yourself Out of a Corner

    So, you have reached a dead end in your story and you seek ways to write yourself out of a corner. What luck! You’ve come to the right place to write your story out of…

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  • How to Inspire Creativity Across Remote Teams

    How to Inspire Creativity Across Remote Teams

    Is creativity at your company scarce? It’s not due to a shortage of ideas. Think about it—your hiring process is competitive so that you choose the sharpest, most talented professionals to join your team. And…

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  • Is Blogging Free Marketing?

    Is Blogging Free Marketing?

    Hobbyists and business leaders alike have asked “is blogging free marketing?” since the blog became a user-friendly form of promotion. And today, free marketing is the only option for businesses with tight marketing budgets or,…

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  • Proverbial vs Figurative: A Grammar Guide

    Proverbial vs Figurative: A Grammar Guide

    Proverbial vs figurative—which is it? Is raining cats and dogs a proverbial or figurative phrase? And how can you remember the difference? That depends on the familiarity or elaborateness of your expression. Follow these grammar…

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  • 7 Ways Writers Can Create Suspense

    7 Ways Writers Can Create Suspense

    The genre, medium or topic doesn’t limit how writers can create suspense. A funny story can encapsulate your reader while a scary story can fall flat. That drive of suspense can carry your audience effortlessly…

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