When Hacking Trending Hashtags Goes Wrong
Trying to hack that popular hashtag for some more ❤️s and follows? That’s an easy way to alienate your social media audience—and get marketers like me to call you out. This is a tale of…
Category: Social Media
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Is Klout Still a Thing?
Whatever happened to Klout? Is it still around—or did it fizzle out just as fast as it caught fire? The answer is not what you think.
3 Things I Learned at the HSMAI Digital Marketing Strategy Conference
It’s been days since the final session at the HSMAI Digital Marketing Strategy Conference and I still can’t believe I was in NYC. Yes, it was my first time in the big city and no,…
The Most Annoying Thing You Do On Twitter
There are many ways to do your Twitter community wrong. And for me, this social media habit tops the list. HINT: It’s not scheduling and sending automated DMs.
Do Tweets Really Need More Than 140 Characters?
TWITTER NEWS FLASH! We can now add media (that’s pics, GIFs, videos, polls, etc.) with no character penalty! But now the questions stands: Do we really need more than 140 characters for tweets to get our…
What Your Negative Comments Really Say About You
I noticed something the other day while scrolling through my LinkedIn newsfeed. A LinkedIn member published a post on how LinkedIn should be used as a professional social platform, not a dating site where you…
