All the Ways You Can Find Your Customer Pain Points

All the Ways You Can Find Your Customer Pain Points via KLWightman.com
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Think about the company that has earned your undying loyalty. What is it about this business that resonates with you so strongly?

Do they provide a stellar product or service? Do they make it easy for you to purchase? Do they share your personal values? Is your experience with the company always positive and engaging? Do they express that they care about how you feel? Do they listen to what you have to say?

In short, you are loyal to this business because this business understands you.

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How Creative People Solve Problems

How Creative People Solve Problems via KLWightman.com
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My career’s in marketing. And if you too work in marketing, you know that most (if not all) received requests are delivered as a do-this command.

What’s frustrating to a creative person about this approach is that it ignores the creative process of problem solving. In fact, it skips all the steps of solving a problem by jumping to an assumed end.

Here’s a secret: if you want to solve a problem like a creative person, never assume anything.

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A Workaholic’s Guide to Stop Working So Damn Much

A Workaholic's Guide to Stop Working So Damn Much via KLWightman.com
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I wrote this blog post for me.

I’ve always been against the corporate grind in my youth. I couldn’t think of a worse torture than sitting behind the high walls of a cube.

Now that’s where I sit ten hours a day during what we call the workweek.

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