5 Reasons Why Your Company Blog is Failing

5 Reasons Why Your Company Blog is Failing via KLWightman.com
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Does your business blog not convert readers into customers? Then it’s not contributing to your content marketing strategy—or to the success of your business.

Let’s change that. Here are five ways to get your company blog back on track.


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Should You Blog Around The Holidays?

Should You Blog Around the Holidays? via KLWightman.com
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With Labor Day meaning an extra day off for us nine-to-fivers, a tempting thought came across my mind: I should skip blogging this week.

But my conscience soon kicked in. “Don’t let your readers down. They’re counting on a post from you come Tuesday.”

Then I had an epiphany. Do my readers (that’s you!) count on a blog post from me around the holidays?

So I came up with a balanced compromise: I’ll write a blog post about this.

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What the Heck are WordPress Categories?

What the Heck are WordPress Categories via KLWightman.com
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I discovered WordPress categories once I stopped being stubborn. I’ve always seen it housed snugly under Posts in the sidebar. I’ve always seen it prominently displayed in the blog post tool editor above Tags.

I just chose to ignore it. And do I regret it.

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I Stopped Blogging for a Month & Here’s What I Learned

I Stopped Blogging For a Month & Here's What I Learned via KLWightman.com
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Thanks to my fans for your patience while I took a month-long hiatus! This blog post explains that I wasn’t being lazy during my time away from KLWightman.com.

In fact, I was conducting a digital data experiment—and here are the results.

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