How Creative People Solve Problems

How Creative People Solve Problems via KLWightman.com
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My career’s in marketing. And if you too work in marketing, you know that most (if not all) received requests are delivered as a do-this command.

What’s frustrating to a creative person about this approach is that it ignores the creative process of problem solving. In fact, it skips all the steps of solving a problem by jumping to an assumed end.

Here’s a secret: if you want to solve a problem like a creative person, never assume anything.

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