My career’s in marketing. And if you too work in marketing, you know that most (if not all) received requests are delivered as a do-this command.
What’s frustrating to a creative person about this approach is that it ignores the creative process of problem solving. In fact, it skips all the steps of solving a problem by jumping to an assumed end.
Here’s a secret: if you want to solve a problem like a creative person, never assume anything.
For years, I wondered why only kids get the chance to run away from all their problems and express their creativity through the ritual we call summer writing camp. This is something adults want too!
Thanks to you, I know I’m not alone. I wrote this blog post last year to see if it was only me that wanted a seasonal escape. Turns out, hundreds of you also want to spend a week of your summer somewhere full of adventure where your creative writing can run wild.
Start-ups and small businesses are just as prone to sabotaging their brand as are the biggest global corporations. Some branding fails are PR nightmares while others dissolve a company quickly and quietly.
Businesses are so eager to jump to the execution of their brand that they skip over a step or two to get there. And sadly, these costly mistakes can kill a brand—and even its company—completely.
But you can’t build a brand by dwelling on the mistakes. Let’s recognize the mistakes for what they are and then focus on how to turn things around so that your brand succeeds.