5 Business Branding Mistakes & How to Recover

5 Business Branding Mistakes & How to Recover via KLWightman.com
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Start-ups and small businesses are just as prone to sabotaging their brand as are the biggest global corporations. Some branding fails are PR nightmares while others dissolve a company quickly and quietly.

Businesses are so eager to jump to the execution of their brand that they skip over a step or two to get there. And sadly, these costly mistakes can kill a brand—and even its company—completely.

But you can’t build a brand by dwelling on the mistakes. Let’s recognize the mistakes for what they are and then focus on how to turn things around so that your brand succeeds.

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5 Post-Holiday Marketing Ideas for the Winter Slump

5 Post-Holiday Marketing Ideas for the Winter Slump via KLWightman.com
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My friends at Overnight Prints recently challenged me to write this blog post. And like the stubborn competitor I am, I accepted.

But this topic wasn’t easy. Just do a simple Internet search on this topic and the only advice you’ll find is to review how you did over the holiday season. While that’s a crucial step, it’s only the first step to turning things around this month.

That’s how I knew there was a need for this blog post.

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3 Things I Learned at the HSMAI Digital Marketing Strategy Conference

HSMAI Digital Marketing Strategy Conference via KLWightman.com
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It’s been days since the final session at the HSMAI Digital Marketing Strategy Conference and I still can’t believe I was in NYC. Yes, it was my first time in the big city and no, I didn’t let my short time there go to waste.

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