5 Reasons Why Your Company Blog is Failing

5 Reasons Why Your Company Blog is Failing via KLWightman.com
Standard

Does your business blog not convert readers into customers? Then it’s not contributing to your content marketing strategy—or to the success of your business.

Let’s change that. Here are five ways to get your company blog back on track.


Continue reading

Why I Don’t Say “Google It”

Why I Don't Say Google It Blog Post KLWightman.com
Standard

Do we say “Google it” because the search engine is the biggest player in the industry? Or is Google dominating Internet search because we say “Google it”?

Here’s why I think their success is more reliant on our vernacular than we think — and how this mentality can change the whole game of digital marketing.


Continue reading