All the Ways You Can Find Your Customer Pain Points
Think about the company that has earned your undying loyalty. What is it about this business that resonates with you so strongly? Do they provide a stellar product or service? Do they make it easy…
Tag: small business
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5 Business Branding Mistakes & How to Recover
Start-ups and small businesses are just as prone to sabotaging their brand as are the biggest global corporations. Some branding fails are PR nightmares while others dissolve a company quickly and quietly. Businesses are so…
7 Ways to Get Your Productivity Back After a Holiday or Vacation
The dreaded day of going back to work after a holiday is here. Just thinking about all that you have to get done this upcoming week urges you to pull the covers up further over…
A Workaholic’s Guide to Stop Working So Damn Much
I wrote this blog post for me. I’ve always been against the corporate grind in my youth. I couldn’t think of a worse torture than sitting behind the high walls of a cube. Now that’s…
5 Reasons Why Your Company Blog is Failing
Does your business blog not convert readers into customers? Then it’s not contributing to your content marketing strategy—or to the success of your business. Let’s change that. Here are five ways to get your company…
The First Step to Every Content Strategy
My writing game needed a serious makeover. As my readers know, over the years I’ve written a full-length play—thanks to my version of NaNoWriMo!—so hard part’s been done. Or so I thought. There’s more work…