5 Business Branding Mistakes & How to Recover

5 Business Branding Mistakes & How to Recover via KLWightman.com
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Start-ups and small businesses are just as prone to sabotaging their brand as are the biggest global corporations. Some branding fails are PR nightmares while others dissolve a company quickly and quietly.

Businesses are so eager to jump to the execution of their brand that they skip over a step or two to get there. And sadly, these costly mistakes can kill a brand—and even its company—completely.

But you can’t build a brand by dwelling on the mistakes. Let’s recognize the mistakes for what they are and then focus on how to turn things around so that your brand succeeds.

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A Workaholic’s Guide to Stop Working So Damn Much

A Workaholic's Guide to Stop Working So Damn Much via KLWightman.com
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I wrote this blog post for me.

I’ve always been against the corporate grind in my youth. I couldn’t think of a worse torture than sitting behind the high walls of a cube.

Now that’s where I sit ten hours a day during what we call the workweek.

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5 Post-Holiday Marketing Ideas for the Winter Slump

5 Post-Holiday Marketing Ideas for the Winter Slump via KLWightman.com
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My friends at Overnight Prints recently challenged me to write this blog post. And like the stubborn competitor I am, I accepted.

But this topic wasn’t easy. Just do a simple Internet search on this topic and the only advice you’ll find is to review how you did over the holiday season. While that’s a crucial step, it’s only the first step to turning things around this month.

That’s how I knew there was a need for this blog post.

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5 Reasons Why Your Company Blog is Failing

5 Reasons Why Your Company Blog is Failing via KLWightman.com
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Does your business blog not convert readers into customers? Then it’s not contributing to your content marketing strategy—or to the success of your business.

Let’s change that. Here are five ways to get your company blog back on track.


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