When Hacking Trending Hashtags Goes Wrong

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Trying to hack that popular hashtag for some more ❤️s  and follows? That’s an easy way to alienate your social media audience—and get marketers like me to call you out.

This is a tale of a brand abusing the wrong hashtag and tying me into their mishap.


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Why I Don’t Say “Google It”

Why I Don't Say Google It Blog Post KLWightman.com
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Do we say “Google it” because the search engine is the biggest player in the industry? Or is Google dominating Internet search because we say “Google it”?

Here’s why I think their success is more reliant on our vernacular than we think — and how this mentality can change the whole game of digital marketing.


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