Category: Marketing
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Why We Need Writers During a Crisis
Never have I been more grateful for my art school degree.
All the Ways You Can Find Your Customer Pain Points
Think about the company that has earned your undying loyalty. What is it about this business that resonates with you so strongly? Do they provide a stellar product or service? Do they make it easy…
5 Business Branding Mistakes & How to Recover
Start-ups and small businesses are just as prone to sabotaging their brand as are the biggest global corporations. Some branding fails are PR nightmares while others dissolve a company quickly and quietly. Businesses are so…
5 Reasons Why Your Company Blog is Failing
Does your business blog not convert readers into customers? Then it’s not contributing to your content marketing strategy—or to the success of your business. Let’s change that. Here are five ways to get your company…
When Content Marketing Isn’t Right For Your Business
Disclaimer: This isn’t a blog post with an ironic title that basically sells the pros of content marketing. Sometimes content marketing simply isn’t the best strategy for your business. This is how you’ll know.
Why Social Media Is Not Content Marketing
Social media and content marketing can be a great team, but are they the same thing? I say no—and here’s why.