All the Ways You Can Find Your Customer Pain Points

All the Ways You Can Find Your Customer Pain Points via KLWightman.com
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Think about the company that has earned your undying loyalty. What is it about this business that resonates with you so strongly?

Do they provide a stellar product or service? Do they make it easy for you to purchase? Do they share your personal values? Is your experience with the company always positive and engaging? Do they express that they care about how you feel? Do they listen to what you have to say?

In short, you are loyal to this business because this business understands you.

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5 Business Branding Mistakes & How to Recover

5 Business Branding Mistakes & How to Recover via KLWightman.com
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Start-ups and small businesses are just as prone to sabotaging their brand as are the biggest global corporations. Some branding fails are PR nightmares while others dissolve a company quickly and quietly.

Businesses are so eager to jump to the execution of their brand that they skip over a step or two to get there. And sadly, these costly mistakes can kill a brand—and even its company—completely.

But you can’t build a brand by dwelling on the mistakes. Let’s recognize the mistakes for what they are and then focus on how to turn things around so that your brand succeeds.

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5 Reasons Why Your Company Blog is Failing

5 Reasons Why Your Company Blog is Failing via KLWightman.com
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Does your business blog not convert readers into customers? Then it’s not contributing to your content marketing strategy—or to the success of your business.

Let’s change that. Here are five ways to get your company blog back on track.


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Trello Isn’t an Agile Marketing Tool—and Here’s Why

Isn't an Agile Marketing Tool—and Here's Why
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It’s easy to choose a free tool when it comes to agile marketing project management. Yet if you use Trello in its original form, it’s probably doing more harm than good when it comes to your transition into agile marketing.


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