5 Things I Learned at the Women in Digital National Conference
Marketing
5 Reasons Why Your Company Blog is Failing
Does your business blog not convert readers into customers? Then it’s not contributing to your content marketing strategy—or to the success of your business.
Let’s change that. Here are five ways to get your company blog back on track.
When Content Marketing Isn’t Right For Your Business
Disclaimer: This isn’t a blog post with an ironic title that basically sells the pros of content marketing. Sometimes content marketing simply isn’t the best strategy for your business.
This is how you’ll know.
Why Social Media Is Not Content Marketing
Social media and content marketing can be a great team, but are they the same thing? I say no—and here’s why.
Trello Isn’t an Agile Marketing Tool—and Here’s Why
It’s easy to choose a free tool when it comes to agile marketing project management. Yet if you use Trello in its original form, it’s probably doing more harm than good when it comes to your transition into agile marketing.
You’re Not Measuring the Right Metrics
Think click-through rates and social media likes are what you should be monitoring? You’re actually measuring your metrics backwards.
Here’s what you should be dissecting in your next analytics report.
The Stock Photo Conundrum
Paying for stock photos is the safest way to go. But is it the right investment for your website or blog? It all comes down to this.
