Think about the company that has earned your undying loyalty. What is it about this business that resonates with you so strongly?
Do they provide a stellar product or service? Do they make it easy for you to purchase? Do they share your personal values? Is your experience with the company always positive and engaging? Do they express that they care about how you feel? Do they listen to what you have to say?
In short, you are loyal to this business because this business understands you.
Start-ups and small businesses are just as prone to sabotaging their brand as are the biggest global corporations. Some branding fails are PR nightmares while others dissolve a company quickly and quietly.
Businesses are so eager to jump to the execution of their brand that they skip over a step or two to get there. And sadly, these costly mistakes can kill a brand—and even its company—completely.
But you can’t build a brand by dwelling on the mistakes. Let’s recognize the mistakes for what they are and then focus on how to turn things around so that your brand succeeds.
Does your business blog not convert readers into customers? Then it’s not contributing to your content marketing strategy—or to the success of your business.
Let’s change that. Here are five ways to get your company blog back on track.
Disclaimer: This isn’t a blog post with an ironic title that basically sells the pros of content marketing. Sometimes content marketing simply isn’t the best strategy for your business.
This is how you’ll know.
Social media and content marketing can be a great team, but are they the same thing? I say no—and here’s why.
It’s easy to choose a free tool when it comes to agile marketing project management. Yet if you use Trello in its original form, it’s probably doing more harm than good when it comes to your transition into agile marketing.
Think click-through rates and social media likes are what you should be monitoring? You’re actually measuring your metrics backwards.
Here’s what you should be dissecting in your next analytics report.
Paying for stock photos is the safest way to go. But is it the right investment for your website or blog? It all comes down to this.