5 Ways to Write More This Summer
Don’t let all that sunshine get in the way of your writing this summer. This is how I plan to keep up on my writing while the weather is nice.
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Tips & Tricks for Summer Reading Club Success
It’s that time of year again! The sun is out, school is out and books come out from their hiding places in your closet or library shelves. That’s right—summer reading clubs make reading cool again.
Why Social Media Is Not Content Marketing
Social media and content marketing can be a great team, but are they the same thing? I say no—and here’s why.
Are Split Infinitives Grammatically Correct?
Is it really okay to intentionally split an infinitive? That all depends on how you feel after reading the previous sentence.
Trello Isn’t an Agile Marketing Tool—and Here’s Why
It’s easy to choose a free tool when it comes to agile marketing project management. Yet if you use Trello in its original form, it’s probably doing more harm than good when it comes to…
5 Things I Learned Winning the Columbus Ale Trail
I write random blog posts from time to time. This is one of those.
When Hacking Trending Hashtags Goes Wrong
Trying to hack that popular hashtag for some more ❤️s and follows? That’s an easy way to alienate your social media audience—and get marketers like me to call you out. This is a tale of…
Should Your Characters Swear?
Short answer: Probably not. Long answer: Read my blog post.
You’re Not Measuring the Right Metrics
Think click-through rates and social media likes are what you should be monitoring? You’re actually measuring your metrics backwards. Here’s what you should be dissecting in your next analytics report.
Is Klout Still a Thing?
Whatever happened to Klout? Is it still around—or did it fizzle out just as fast as it caught fire? The answer is not what you think.