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K.L.Wightman

K.L.Wightman

Let's Talk Content Marketing & Creative Writing

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  • Hyphens, En Dashes, Em Dashes — And How to Use Them

    Hyphens, En Dashes, Em Dashes — And How to Use Them

    Hyphens, en dashes, em dashes — oh my! Let’s get the three versions of the dash straight once and for all.

  • The Stock Photo Conundrum

    The Stock Photo Conundrum

    Paying for stock photos is the safest way to go. But is it the right investment for your website or blog? It all comes down to this.

  • This Word Makes You a Very Lazy Writer

    This Word Makes You a Very Lazy Writer

    We’ve all used this word when we think, when we speak and when we write. It’s very easy to do. See? I just used it. Didn’t catch it? Let’s try this again. It’s not an…

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  • 3 Things I Learned at the HSMAI Digital Marketing Strategy Conference

    3 Things I Learned at the HSMAI Digital Marketing Strategy Conference

    It’s been days since the final session at the HSMAI Digital Marketing Strategy Conference and I still can’t believe I was in NYC. Yes, it was my first time in the big city and no,…

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  • Are You Killing LinkedIn Group Discussions?

    Are You Killing LinkedIn Group Discussions?

  • Forget Valentine’s Day — Focus Your Marketing ❤️ on Singles Awareness Day

    Forget Valentine’s Day — Focus Your Marketing ❤️ on Singles Awareness Day

    Think February 14 is just for lovers? If you don’t have a marketing campaign for singles, you’re probably missing your chance to stand out to your customers.

  • What Your Story is Probably Missing (and You Don’t Even Know It)

    What Your Story is Probably Missing (and You Don’t Even Know It)

    You’re not going to guess it, so you might as well read this blog post.

  • Why I Don’t Say “Google It”

    Why I Don’t Say “Google It”

    Do we say “Google it” because the search engine is the biggest player in the industry? Or is Google dominating Internet search because we say “Google it”? Here’s why I think their success is more…

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  • The Most Annoying Thing You Do On Twitter

    The Most Annoying Thing You Do On Twitter

    There are many ways to do your Twitter community wrong. And for me, this social media habit tops the list. HINT: It’s not scheduling and sending automated DMs.

  • Why I Haven’t Joined a Creative Writing Group (Yet)

    Why I Haven’t Joined a Creative Writing Group (Yet)

    After years of creative writing grad school, I’m not jumping on the chance to join a creative writing group. It’s because both class workshops and group discussions have THIS in common.

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