I have a confession: It’s not easy for me to talk about my blog.
Even after years of blogging, I still have to muster the courage to continue the conversation when the topic of “so, you have a blog?” arises.
So why all the embarrassment?
Does your business blog not convert readers into customers? Then it’s not contributing to your content marketing strategy—or to the success of your business.
Let’s change that. Here are five ways to get your company blog back on track.
With Labor Day meaning an extra day off for us nine-to-fivers, a tempting thought came across my mind: I should skip blogging this week.
But my conscience soon kicked in. “Don’t let your readers down. They’re counting on a post from you come Tuesday.”
Then I had an epiphany. Do my readers (that’s you!) count on a blog post from me around the holidays?
So I came up with a balanced compromise: I’ll write a blog post about this.
I discovered WordPress categories once I stopped being stubborn. I’ve always seen it housed snugly under Posts in the sidebar. I’ve always seen it prominently displayed in the blog post tool editor above Tags.
I just chose to ignore it. And do I regret it.
Disclaimer: This isn’t a blog post with an ironic title that basically sells the pros of content marketing. Sometimes content marketing simply isn’t the best strategy for your business.
This is how you’ll know.