The Best Way to Get Over Your Blog Embarrassment
I have a confession: It’s not easy for me to talk about my blog. Even after years of blogging, I still have to muster the courage to continue the conversation when the topic of “so,…
Tag: Blogging
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5 Reasons Why Your Company Blog is Failing
Does your business blog not convert readers into customers? Then it’s not contributing to your content marketing strategy—or to the success of your business. Let’s change that. Here are five ways to get your company…
Should You Blog Around The Holidays?
With Labor Day meaning an extra day off for us nine-to-fivers, a tempting thought came across my mind: I should skip blogging this week. But my conscience soon kicked in. “Don’t let your readers down.…
What the Heck are WordPress Categories?
I discovered WordPress categories once I stopped being stubborn. I’ve always seen it housed snugly under Posts in the sidebar. I’ve always seen it prominently displayed in the blog post tool editor above Tags. I…
When Content Marketing Isn’t Right For Your Business
Disclaimer: This isn’t a blog post with an ironic title that basically sells the pros of content marketing. Sometimes content marketing simply isn’t the best strategy for your business. This is how you’ll know.
I Stopped Blogging for a Month & Here’s What I Learned
Thanks to my fans for your patience while I took a month-long hiatus! This blog post explains that I wasn’t being lazy during my time away from KLWightman.com. In fact, I was conducting a digital…
Why I Keep On Blogging
After almost five years, I think it’s safe to say that I’m a blogger. Not a famous one and not a paid one—nevertheless, I’m still a blogger. I’ve been asked over the years why I…
Why Social Media Is Not Content Marketing
Social media and content marketing can be a great team, but are they the same thing? I say no—and here’s why.
You’re Not Measuring the Right Metrics
Think click-through rates and social media likes are what you should be monitoring? You’re actually measuring your metrics backwards. Here’s what you should be dissecting in your next analytics report.
The Stock Photo Conundrum
Paying for stock photos is the safest way to go. But is it the right investment for your website or blog? It all comes down to this.