What Happened to StumbleUpon?
In the early years of my blog, I relied on StumbleUpon to spread the news about my latest blog post. Many blog referrals came from StumbleUpon who then continued to stumble upon more of my…
Tag: Marketing
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The Best Way to Get Over Your Blog Embarrassment
I have a confession: It’s not easy for me to talk about my blog. Even after years of blogging, I still have to muster the courage to continue the conversation when the topic of “so,…
5 Post-Holiday Marketing Ideas for the Winter Slump
My friends at Overnight Prints recently challenged me to write this blog post. And like the stubborn competitor I am, I accepted. But this topic wasn’t easy. Just do a simple Internet search on this…
5 Reasons Why Your Company Blog is Failing
Does your business blog not convert readers into customers? Then it’s not contributing to your content marketing strategy—or to the success of your business. Let’s change that. Here are five ways to get your company…
5 Reasons You Should Unfollow a Twitter Account
When is it time to let a Twitter account go and press the unfollow button? Not as soon as you think—but immediately when it’s time.
When Content Marketing Isn’t Right For Your Business
Disclaimer: This isn’t a blog post with an ironic title that basically sells the pros of content marketing. Sometimes content marketing simply isn’t the best strategy for your business. This is how you’ll know.
I Stopped Blogging for a Month & Here’s What I Learned
Thanks to my fans for your patience while I took a month-long hiatus! This blog post explains that I wasn’t being lazy during my time away from KLWightman.com. In fact, I was conducting a digital…
Why I Keep On Blogging
After almost five years, I think it’s safe to say that I’m a blogger. Not a famous one and not a paid one—nevertheless, I’m still a blogger. I’ve been asked over the years why I…
Why Social Media Is Not Content Marketing
Social media and content marketing can be a great team, but are they the same thing? I say no—and here’s why.
Trello Isn’t an Agile Marketing Tool—and Here’s Why
It’s easy to choose a free tool when it comes to agile marketing project management. Yet if you use Trello in its original form, it’s probably doing more harm than good when it comes to…