When Hacking Trending Hashtags Goes Wrong
Trying to hack that popular hashtag for some more ❤️s and follows? That’s an easy way to alienate your social media audience—and get marketers like me to call you out. This is a tale of…
Tag: Marketing
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You’re Not Measuring the Right Metrics
Think click-through rates and social media likes are what you should be monitoring? You’re actually measuring your metrics backwards. Here’s what you should be dissecting in your next analytics report.
Is Klout Still a Thing?
Whatever happened to Klout? Is it still around—or did it fizzle out just as fast as it caught fire? The answer is not what you think.
Hyphens, En Dashes, Em Dashes — And How to Use Them
Hyphens, en dashes, em dashes — oh my! Let’s get the three versions of the dash straight once and for all.
The Stock Photo Conundrum
Paying for stock photos is the safest way to go. But is it the right investment for your website or blog? It all comes down to this.
This Word Makes You a Very Lazy Writer
We’ve all used this word when we think, when we speak and when we write. It’s very easy to do. See? I just used it. Didn’t catch it? Let’s try this again. It’s not an…
3 Things I Learned at the HSMAI Digital Marketing Strategy Conference
It’s been days since the final session at the HSMAI Digital Marketing Strategy Conference and I still can’t believe I was in NYC. Yes, it was my first time in the big city and no,…
Forget Valentine’s Day — Focus Your Marketing ❤️ on Singles Awareness Day
Think February 14 is just for lovers? If you don’t have a marketing campaign for singles, you’re probably missing your chance to stand out to your customers.
Why I Don’t Say “Google It”
Do we say “Google it” because the search engine is the biggest player in the industry? Or is Google dominating Internet search because we say “Google it”? Here’s why I think their success is more…