5 Post-Holiday Marketing Ideas for the Winter Slump

5 Post-Holiday Marketing Ideas for the Winter Slump via KLWightman.com

My friends at Overnight Prints recently challenged me to write this blog post. And like the stubborn competitor I am, I accepted.

But this topic wasn’t easy. Just do a simple Internet search on this topic and the only advice you’ll find is to review how you did over the holiday season. While that’s a crucial step, it’s only the first step to turning things around this month.

That’s how I knew there was a need for this blog post.

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The Real Reason Why New Year’s Resolutions Fail

The Real Reason Why New Years Resolutions Fail

I’ve been a big fan of writing New Year’s resolutions for many years. Every late December, I dedicate a blog post to the annual ritual of our society. And I have so many now that I could create an eBook about creating and sticking to New Year’s resolutions.

So, if you’re 100% committed to the New Year’s resolution challenge, start here.

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5 More Ways to Stop Slacking on Your New Year’s Resolutions


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Did you read last week’s post and you’re still slacking on your New Year’s resolutions?

It’s a good thing I have 5 more tips to get you charging towards the finish line of that lingering goal. Let’s get started.

Keep Yourself in Check

At the end of the day, ask yourself these two questions:

Think of the time and energy you could have had for your writing! If you want to reach your New Year’s resolution, you need to kick bad habits. Reward yourself for writing by checking your email or having a snack. Receiving the reward before writing only feeds your procrastination.

Make It a Meeting

Schedule an appointment with yourself to write. Block out a chunk of time in your calendar and set reminders so that you’re not late. Have a meeting agenda with what you want to accomplish in your writing during the meeting. This isn’t a wish list but a standard worth upholding. That means the meeting doesn’t end until the agenda is completed, even if the meeting runs late.

Pick a Chair

Have you heard the legend of Luciano Pavarotti?

Pavarotti, the terrifically talented singer, was also studying to be a teacher. Surprisingly, he couldn’t decide which career to pursue, so he asked his father for advice. His father placed two chairs side by side in front of him and told his son to sit. Pavarotti gave his father a sideways glance, knowing that he’d fall between the chairs if he sat in both.

“You must pick a chair,” his father said.

And that’s what you must do. Concentrate on the New Year’s resolution you really want to be achieve by 2014. Spread yourself too thin and you’ll fall between the cracks.

Put a Price on It

Money can be a real motivator. Choose someone that supports your writing (or really needs cash) and commit to giving them $5 each day you don’t write or work towards your writing. Enough times of pulling out your wallet and handing over the bill to your friend (or foe) might be the kick you need to get your writing in gear.

Choose to Control Future You

If you have a plan, then your New Year’s resolution is not in your hands. If you decide to make the future now, your plans turn into actions that happen today.

Ask yourself this:

If it’s a goal for me to achieve _______, what would I do today about reaching it?

Those are my 10 ways for you to stop slacking on your New Year’s resolutions. What are your out-of-the-box ways of sticking to your writing goals this year? Share them below.

5 Ways to Stop Slacking on Your New Year’s Resolutions



It’s already fall. How are your New Year’s resolutions coming along?

Writing your novel or sticking to your writing goals can be tough to maintain throughout the year. But you still have over three months left. It’s not time to give up!

So pull out your New Year’s resolutions that you wrote down many months ago and put these strategies to work so that December 31 is a day of celebration and not regret.


As soon as you wake up or arrive at your desk, jot down 3 actions that are important for you to accomplish today. Do you notice a pattern? Has your writing slipped as a priority? Make one of your daily priorities about your writing, even if you’re forcing it on your Top 3 list, until it’s your pattern to write everyday.

Question Your Motivations

After you write down your top 3 priorities for the day, ask yourself these questions.

  • How do my plans connect to my purpose?
  • What’s the one thing I’m excited about today?
  • What are 3 things that will make me successful today?

Clean for 5 Minutes

It’s easy to avoid writing with the my-writing-workspace-is-too-messy excuse. So clean it! Spend 5 minutes everyday filing away papers, throwing away trash, and dusting your desk. You’ll actually want to write when your desk is reorganized and clear of clutter.

Make Breakfast Count

Put yourself in focus of you and what you want. By choosing to start your day with a healthy meal, you’ll have the motivation to write those five pages or research literary agents.

Commit to Less

Taking on a big goal is daunting. Even a simple goal of writing 750 words can be intimidating on some days. So make an even smaller commitment. Commit to sitting at your writing workspace, or going to a café or any other public place. Once you’re sitting there, you’re bound to turn on your laptop, pull out a sheet of paper, and begin writing.

Want more tips? Here are more ways to achieve your New Year’s resolution.