When is it time to let a Twitter account go and press the unfollow button? Not as soon as you think—but immediately when it’s time.
Which social media channels should your business use? The answer isn’t as straightforward as Facebook and Twitter.
Social media and content marketing can be a great team, but are they the same thing? I say no—and here’s why.
Trying to hack that popular hashtag for some more ❤️s and follows? That’s an easy way to alienate your social media audience—and get marketers like me to call you out.
This is a tale of a brand abusing the wrong hashtag and tying me into their mishap.
Think click-through rates and social media likes are what you should be monitoring? You’re actually measuring your metrics backwards.
Here’s what you should be dissecting in your next analytics report.
Whatever happened to Klout? Is it still around—or did it fizzle out just as fast as it caught fire? The answer is not what you think.