When Hacking Trending Hashtags Goes Wrong

Standard

Trying to hack that popular hashtag for some more ❤️s  and follows? That’s an easy way to alienate your social media audience—and get marketers like me to call you out.

This is a tale of a brand abusing the wrong hashtag and tying me into their mishap.


Continue reading

3 Things I Learned at the HSMAI Digital Marketing Strategy Conference

HSMAI Digital Marketing Strategy Conference via KLWightman.com
Standard

It’s been days since the final session at the HSMAI Digital Marketing Strategy Conference and I still can’t believe I was in NYC. Yes, it was my first time in the big city and no, I didn’t let my short time there go to waste.

Continue reading