Trello Isn’t an Agile Marketing Tool—and Here’s Why

Isn't an Agile Marketing Tool—and Here's Why
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It’s easy to choose a free tool when it comes to agile marketing project management. Yet if you use Trello in its original form, it’s probably doing more harm than good when it comes to your transition into agile marketing.


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When Hacking Trending Hashtags Goes Wrong

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Trying to hack that popular hashtag for some more ❤️s  and follows? That’s an easy way to alienate your social media audience—and get marketers like me to call you out.

This is a tale of a brand abusing the wrong hashtag and tying me into their mishap.


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3 Things I Learned at the HSMAI Digital Marketing Strategy Conference

HSMAI Digital Marketing Strategy Conference via KLWightman.com
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It’s been days since the final session at the HSMAI Digital Marketing Strategy Conference and I still can’t believe I was in NYC. Yes, it was my first time in the big city and no, I didn’t let my short time there go to waste.

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Why I Don’t Say “Google It”

Why I Don't Say Google It Blog Post KLWightman.com
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Do we say “Google it” because the search engine is the biggest player in the industry? Or is Google dominating Internet search because we say “Google it”?

Here’s why I think their success is more reliant on our vernacular than we think — and how this mentality can change the whole game of digital marketing.


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