When Hacking Trending Hashtags Goes Wrong
Trying to hack that popular hashtag for some more ❤️s and follows? That’s an easy way to alienate your social media audience—and get marketers like me to call you out. This is a tale of…
Tag: digital marketing
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You’re Not Measuring the Right Metrics
Think click-through rates and social media likes are what you should be monitoring? You’re actually measuring your metrics backwards. Here’s what you should be dissecting in your next analytics report.
Is Klout Still a Thing?
Whatever happened to Klout? Is it still around—or did it fizzle out just as fast as it caught fire? The answer is not what you think.
3 Things I Learned at the HSMAI Digital Marketing Strategy Conference
It’s been days since the final session at the HSMAI Digital Marketing Strategy Conference and I still can’t believe I was in NYC. Yes, it was my first time in the big city and no,…
Forget Valentine’s Day — Focus Your Marketing ❤️ on Singles Awareness Day
Think February 14 is just for lovers? If you don’t have a marketing campaign for singles, you’re probably missing your chance to stand out to your customers.
Why I Don’t Say “Google It”
Do we say “Google it” because the search engine is the biggest player in the industry? Or is Google dominating Internet search because we say “Google it”? Here’s why I think their success is more…
The Most Annoying Thing You Do On Twitter
There are many ways to do your Twitter community wrong. And for me, this social media habit tops the list. HINT: It’s not scheduling and sending automated DMs.
The Best Time for Holiday Content Marketing
With the holidays quickly approaching, every content marketer wants to get in on the Christmas conversation. But is the right time now—or have you missed the holiday content train?
Is Content Marketing Dead?
Content marketing has been a key marketing strategy as early as the ’90s, and arguably sooner. But has content marketing run its course? Or is it a tactic that’s still thriving?