Blogging vs Podcasting: Which is Right for You?
There’s no shortage of ways to create content online. Yet when it comes to content marketing, blogs and podcasts seem to be the major players. In an ideal world, you can spend all your time…
Tag: digital marketing
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Bing SEO vs Google SEO
When it comes to Bing SEO vs Google SEO, there’s no denying that Google dominates the search engine market. It’s obvious that anyone wanting to be searchable online—be it on mobile, desktop or console—needs to…
15 Ways to Prevent Your Emails from Going to Spam
It’s a never-ending fight to prevent your emails from going to spam. With technology monitoring which email goes where, the bots seem to have the control on categorizing your email within the inbox. Will it…
Is Blogging Free Marketing?
Hobbyists and business leaders alike have asked “is blogging free marketing?” since the blog became a user-friendly form of promotion. And today, free marketing is the only option for businesses with tight marketing budgets or,…
Why We Need Writers During a Crisis
Never have I been more grateful for my art school degree.
Can Anyone Be a Writer?
For writers, the Internet is both a blessing and a curse. Writers can now share their work across multiple platforms and can gain exposure in ways that were once non-existent. Regrettably, these platforms are also…
All the Ways You Can Find Your Customer Pain Points
Think about the company that has earned your undying loyalty. What is it about this business that resonates with you so strongly? Do they provide a stellar product or service? Do they make it easy…
How Creative People Solve Problems
My career’s in marketing. And if you too work in marketing, you know that most (if not all) received requests are delivered as a do-this command. What’s frustrating to a creative person about this approach…